For over ten years, Checker Yellow Cabs and Checker Courier have sported red ribbons for MADD Calgary’s Project Red Ribbon Campaign. We ask all drivers to “Tie On One” to show our support against drinking and driving.
This year, President Kurt Enders decided to make a bigger impact on the city by wrapping six cabs asking party goers to “Choose Your Ride.” “We wanted to remind people that have a couple of drinks, there is always a choice,” said Enders. “You can call a buddy, crash on a couch, grab a taxi or take a ride in a police cruiser. We had the full support of the Calgary Police Service, MADD Calgary and MADD Canada. We wanted people to stop and think about the undeniable impact drinking and driving has on families, friends, co-workders and the entire community,” said Enders.
With the MADD Canada launch of Project Red Ribbon in Calgary this year we were honoured show our support. You can still see a few MADD Cabs driving around the city.